A radio advertisement for the Churnet Valley Railway’s 1940’s Weekend has beaten off national competitors to win a high profile award.
The Signal Radio ad, which featured a 1940’s recording of “Little Brown Jug”, was winner in the category for "Best Use of Production Music in Radio Advertising" in this year’s Library Music Awards.
The annual awards recognises both outstanding new compositions and memorable soundtracks that have featured in TV and radio advertising. To win its category, the Churnet Valley Railway ad was placed above entries from national radio stations and major national brands including the National Lottery!
Luke Mason, the Signal Radio creative writer who came up with the idea for the ad, said he was delighted that a local radio station and a local organisation such as the Railway had beaten big-name competition.
“I knew the 1940’s Weekend was recreating the atmosphere of a village fete, and so I wanted the ad to reflect that simple rustic atmosphere,” he said.
The ad included an old-fashioned announcer who sounded typical of the era, and for the music Luke found a band version of “Little Brown Jug” that could have come straight from a Forties dance hall.
Did you join us for our 1940’s Weekend in September? If not don't worry, as the event will be returning in 2016 over the weekend of 3rd & 4th of September with the Railway recreating scenes from the Forties once more.